The Blues have moved into the top tier of football club kit sales, coming in fourth behind Manchester United, Real Madrid and Barcelona.

New Chelsea signing Cesar Azpilicueta has finally been assigned a squad number, and we can reveal which one.

After a few leaks came through in the past few days of a new white/pale blue away kit for Chelsea next season, today has seen the official release of the new away kit for the 2012/13 season. I...

I still don't like this thing. However, the video jumps it up from about a 2 to a 4 out of 10 for me. Progress. Anyway, check out the moving pictures below, my friends.

Here we have a new image of what's making the rounds as our rumored home shirt for next season. A similar looking kit has also been circulating in recent weeks as well, so it seems we may actually...

Football-Shirts leaks what appears to be this season's third kit. Eh. As with this year's away, I was initially impressed but am now indifferent. It's clean, which is a plus, yet could have been...

The fan response to the leaked images of our apparent new away shirt has been overwhelmingly negative. Me, I fucking love it. Guess I just have something for the atypical. Photo courtesy of F...

As if the red wasn't enough, the suits at Umbro decided to add some shoe laces to the 1992-94 away kit. I feel like the Boston Red Sox should have sported this thing instead.

Red? Anyway, you could've seen the likes of youth team stud Jason Cundy and Tony Dorigo sporting this blindingly symmetrical pattern around the Bridge in the early 90s.