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More On Chelsea And Financial Fair Play

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Ten days ago, as the transfer window closed, Chelsea FC gave us all a snapshot of their finances from June 2010 to June 2011, showing a loss of around £68M. This, of course, sparked a lot of sniping from the media about Chelsea's supposed inability to meet UEFA's new Financial Fair Play rules and that in turn led to some hand-wringing from Blues fans. It's a bit of a shame that most football journalists are simply too lazy to dig into either the actual FFP document or the full statement issues from Chelsea, but hey. That's what we're here for, I suppose.

Star-divide

The excellent Manchester United/financial blog Andersred did a piece on this already, but there's some room to expand on it, so that's what I'm going to do. First, a recap of Financial Fair Play.

The overarching point of the UEFA Financial Fair Play regulations is to ensure that team expenses are more or less balanced out by team income over certain monitoring periods. We're currently in the first one (the 2011/12 and 2012/13 seasons*), and following periods will account for three years apiece, each named after the ending year. Despite their history as Roman Abramovich's toy, Chelsea supported this, presumably because it would prevent other teams doing exactly what they did and injecting crazy amounts of cash into a team to instantly become a European contender.

*Which means that the losses in 2010/11 don't have anything to do with FFP anyway, but it's good to take them into account to see how close we are to managing.

It's worth pointing out that UEFA have no say in what goes on in the domestic leagues - right now violation of FFP will simply result in (at worse) suspension from European tournaments, which isn't the worst thing in the world, and it's difficult to see the likes of Barcelona or Real Madrid made examples of anyway. But regardless of how toothless the regulations eventually prove, the Blues should be planning for the worst-case scenario: Make FFP or get booted out of the Champions League.

Let's look at the rules in a touch more detail.

The Club Financial Control Panel will at all times bear in mind the overall objectives of these regulations, in particular to defeat any attempt to circumvent these objectives.

In other words, any attempt to use a loophole to avoid the regulations will get you absolutely nowhere but 'in trouble'. We can't use creative bookkeeping to avoid paying, say, Fernando Torres's wages as a charitable donation to disabled children. We're going to have to play by the rules. Here are the really important parts:

1 - The acceptable deviation is the maximum aggregate break-even deficit possible for a club to be deemed in compliance with the break-even requirement as defined in Article 63.

2 - The acceptable deviation is EUR 5 million. However it can exceed this level up to the following amounts only if such excess is entirely covered by contributions from equity participants and/or related parties:

a) EUR 45 million for the monitoring period assessed in the licence seasons 2013/14 and 2014/15;

b) EUR 30 million for the monitoring period assessed in the licence seasons 2015/16, 2016/17 and 2017/18;

c) a lower amount as decided in due course by the UEFA Executive Committee for the monitoring periods assessed in the following years.

To translate, clubs are allowed to be €5M in the red over a certain monitoring period - unless they have a benefactor to bail them out. For the next couple of seasons, the ones we're directly concerned about, a €45M (£38M) deficit is acceptable, as long as it comes from Roman Abramovich's pocket rather than in some other form. That figure will eventually shrink, but it'll be very slow in doing so - during the 2017/18 period the 'break even' point is actually -€30M (-£25M). That's obviously good news and everything, but Chelsea's losses for 2010/11 were reported at £67.7M, almost £30M below what the FFP regulations would regard as acceptable.

Fortunately, there's more to the story. FFP doesn't really care about actual losses. Rather, they're interested in losses excluding certain items, such as youth development. Let's dig in a little deeper and look at UEFA's definition of relevant income and relevant expenses:

1 - Relevant income is defined as revenue from gate receipts, broadcasting rights, sponsorship and advertising, commercial activities and other operating income, plus either profit on disposal of player registrations or income from disposal of player registrations, excess proceeds on disposal of tangible fixed assets and finance income. It does not include any non-monetary items or certain income from non-football operations.

2 - Relevant expenses is defined as cost of sales, employee benefits expenses and other operating expenses, plus either amortisation or costs of acquiring player registrations, finance costs and dividends. It does not include depreciation/impairment of tangible fixed assets, amortisation/impairment of intangible fixed assets (other than player registrations), expenditure on youth 34 development activities, expenditure on community development activities, any other non-monetary items, finance costs directly attributable to the construction of tangible fixed assets, tax expenses or certain expenses from non-football operations.

In other words, Chelsea's expenses, under FFP, exclude several items that are reported on the balance sheets year to year. We'll look at the specific figures in a little while, but you should already be realising that the FFP loss is closer to breakeven than what Chelsea are reporting. There's also a significant clause in there about the construction of tangible fixed assets - building a new stadium (or upgrading Stamford Bridge, if you think that that's possible) is a write-off, as far as FFP is concerned, and that means that it's a 'free' way of increasing matchday income.

But there's actually more good news for Chelsea buried even deeper in the FFP regulations - if a club cannot meet acceptable deviation during 2013/14 or 2014/15, there's another rather helpful clause:

For the purpose of the first two monitoring periods, i.e. monitoring periods assessed in the seasons 2013/14 and 2014/15, the following additional transitional factor is to be considered by the Club Financial Control Panel: Players under contract before 1 June 2010

If a licensee reports an aggregate break-even deficit that exceeds the acceptable deviation and it fulfils both conditions described below then this would be taken into account in a favourable way.

i) It reports a positive trend in the annual break-even results (proving it has implemented a concrete strategy for future compliance); and

ii) It proves that the aggregate break-even deficit is only due to the annual break-even deficit of the reporting period ending in 2012 which in turn is due to contracts with players undertaken prior to 1 June 2010 (for the avoidance of doubt, all renegotiations on contracts undertaken after such date would not be taken into account).

In other words, the wages of players signed to contracts before June 2010 do not count for Financial Fair Play (and will not count, ever, because said contracts will have expired by the 2015/16 season anyway). Many of Chelsea's star players were signed to contract extensions prior to this deadline, so there is an incredibly obvious out clause here.

Anyway, now that we're all caught up with the FFP regulations and how they might apply to Chelsea, let's look at the books. The following information comes directly from the Chelsea FC PLC Directors Report, available here and covering the period June 2010-June 2011.

Overall income for the period was £240.7M, which can be broken down as follows:

  • Football-related operations excluding player sales: £201.3M
  • Player sales: £18.4M
  • Merchandise sales: £11.9M
  • Other: £9.1M

Chelsea, apparently, do not release a split of their football operations, but Andersred has estimated that the media and matchday revenues are roughly £100.9M and £64.8M respectively (which, as an aside, means that the non-matchgoing fans are as a group contributing 56% more to Chelsea's coffers than the matchday ones). The player sales include Ricardo Carvalho to Real Madrid, Miroslav Stoch to Fenerbache, Franco di Santo to Blackburn* and Michael Mancienne to Hamburg. They do not include Yuri Zhirkov to Anzhi Makhachkala or the other Hamburg deals, which along with Nicolas Anelka to Shanghai and Alex to Paris Saint-Germain will be accounted for in the 2011-2012 season. The £240.7 figure appears to all fall under 'relevant income', but if you're feeling conservative go ahead and knock off the 'other' to make it £231.6M. Let's take a look at the reported losses now.

*I thought he was sold to Wigan, but hey, I'm just going with what Chelsea are telling me here.

Chelsea apparently spent around £308.5M in the 2010-2011 year, which is an absurd amount of money. Here's the breakdown:

  • Wages: £135.5M
  • Other: £82.9M
  • Amortised transfer fees: £39.7M
  • Replacing manager: £28.0M*
  • Tangible asset depreciation: £8.6M
  • 'Impairment in player registration': £7.4M*
  • Image right settlement with HRMC: £6.4M*

*regarded as 'exceptional' - i.e. non-recurring by Chelsea FC

We don't much care about the non-recurring costs, since they shouldn't pop up again in the 2012/13 monitoring period, so we can instantly discard them from our analysis. 'Amortised transfer fees' is something that I hope you're familiar with if you've been hanging around the site - the way clubs deal with transfer fees is to smear them over the life of the subsequent contract (so Fernando Torres' amortisation cost per year would be £9.1M per year until his contract runs out in 2016). This is the way you ought to be thinking about transfer fees, so don't just buy into the up-front costs.

Since we're doing an FFP analysis and 2010/11 doesn't really fall into our remit, it's worth looking at trends as well as the actual results. Here's the general gist of things - transfer fees are going up (significantly) and wages are going down (significantly). The two should balance each other out in the 2011/12 season. Remember, if we spend £90M this summer on players with 5-year deals, that's 'only' an extra £18M a season that Chelsea would add to their accounts.

As for the rest... well, you've seen the exceptions allowed to us by FFP. We don't have breakdowns for youth and community development, but an assumption of £10M isn't going to be very wide of the mark, and we're specifically allowed to ignore deprecation. That's almost £19M off the losses already. That's good (it takes us down to an overall loss of about £49M), but it's not good enough. Fortunately, we haven't used the ace in the hole - wages.

Remember that Chelsea can ignore the wages of a player if that player was signed to their current contract before June 2010. That's true of most of the highest earners on the team. Look at this list: Petr Cech. Ashley Cole, Michael Essien, Frank Lampard, Didier Drogba, John Obi Mikel, Florent Malouda, Salomon Kalou, John Terry. That's not even exhaustive, but it totals more than £45M per season regardless. Revise that number up (by a fairly significant figure, too) if you're willing to be a little less conservative - I only used the wages that I could confirm.

Add that all together, and by FFP Chelsea actually suffered the relatively mild loss of £3.3M per FFP rules. Furthermore, the £41.8 'exceptional' expenses should not return for the first monitoring period, meaning that the Blues look in very good shape for the 2011/12 season at least. We are not there yet, however, and there are a few things to bear in mind for when next year's results come out.

  • They will include the sales of Gokhan Toure, Slobodan Rajkovic, Alex, Nicolas Anelka and Yuri Zhirkov, plus whoever else is sent off this summer. That will be a significant boost beyond the £18.4M profit made on player sales in the 2010/11 season.
  • Wages will have continued to decrease with several high-profile departures, but that will not have any real impact on FFP, because the big losses will have come from the pre-2010 crowd. Therefore, wages will have increased, as far as we're concerned.
  • The amortisation value will see a significant increase after the purchases made this summer, winter, and the upcoming summer transfer window.They'll also see a full year of Fernando Torres and David Luiz - in the current report they're only in the system for five months apiece.

All in all, I'd expect Chelsea's expenses to be much lower next season (thanks to the lack of exceptionals) and income to be higher. There's no reason to think that the club won't be able to break even, as far as FFP is concerned, in the 2011/12 season. Things are looking pretty bright, even if we break the bank in the summer.

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Hugely helpful breakdown, Graham

That last sentence is exactly what I wanted to hear.

by cwel87 on Feb 9, 2012 7:53 PM GMT reply actions  

Graham

Nice work.

Could you explain the point about academy players being sold at net book value? Does that mean that the team can not put the transfer fees of the young players we buy on the balance sheet? It would seem to say that selling academy players would generate more money than it theoretically should, but I can’t figure out where the capital cost of buying the player would go.

by Groy on Feb 9, 2012 7:56 PM GMT reply actions  

As far as I know, buying youth players is part of youth development

So while it’s a real cost it’s not an FFP cost – however, selling the player post-development is relevant income. This is why we keep buying youth players.

by Graham MacAree on Feb 9, 2012 7:57 PM GMT up reply actions  

So

Youth player spending counts towards cashflow, but it is excluded as a “relevant expense” for the break-even calculation?

What seems odd there is it’s like laundering money. You subtract player purchasing as an expense that counts, but then you allow player sales to be revenue that counts. Not only can you run in the red as long as the extra expense comes from the academy, the profit from the academy counts towards operations. In a way you are double counting.

by Groy on Feb 9, 2012 8:05 PM GMT up reply actions  

Yep

I think it’s intended to give huge incentives for building up an academy. A deliberate loophole, if you will. It’s the same as for a new stadium – constructing it costs zero FFP money, increased revenues count as a relevant income.

by Graham MacAree on Feb 9, 2012 8:06 PM GMT up reply actions  

Isn't it because, without those loopholes, the top order would basically be fixed forever.

Who could afford to build a new stadium or academy otherwise?

Author and Official Fernando Torres Apologist for We Ain't Got No History!

by Kevin Kostka on Feb 9, 2012 8:10 PM GMT up reply actions  

Of course it is

Why else would Roman support it?

I think it also might be a way to fight back against Spain. The finances there are absolutely insane.

by Groy on Feb 9, 2012 8:16 PM GMT up reply actions  

But with the loopholes you could, theoretically, go nuts with spending...

…to build a new stadium and academy to increase your revenue. It would be slower than the Chelsea/City/PSG plan, but it’s still possible, whereas if stadium and academy costs “counted” it would be virtually impossible. Then again, if a club wanted to spend, spend, spend, they still could, since UEFA have no control over teams not in Europe.

Author and Official Fernando Torres Apologist for We Ain't Got No History!

by Kevin Kostka on Feb 9, 2012 8:21 PM GMT up reply actions  

You could have theoretically gone nuts with all that prior to FFP as well

The difference is, you can’t buy players at a whim at the top level now without having the financial self-sustainability to support it. As long as you want to play in the Champion’s League, at least.

There’s no way to make this look like anything but a net win for the top of the table. Except in Spain.

by cwel87 on Feb 9, 2012 8:47 PM GMT up reply actions  

Kevin

Yes, but the thing about the academy is more than that.

FFP allows you to write off the capital costs of a stadium or academy. The thing is, stadiums do not require continuous capital investment. They are extremely expensive, but it is a one time charge.

This is where I disagree with Graham about the loophole (minorly). Sure, stadiums and academies are loopholes, but not in the same way. Academies, unless they take local kids exclusively, require continuous capital investment. And the way the financials are structured it actually encourages the team to buy youth players, keep them for a year, and sell them for the same cost. The cost to buy doesn’t come out of expenses, but the selling cost contributes to revenue. It’s a way to continuously artificially inflate your revenues every year.

by Groy on Feb 9, 2012 8:15 PM GMT up reply actions  

How could they ever determine it to be deliberate?

You obviously just try to develop the players. It helps you retain or grow your investment. The ones that don’t work you sell.

In the meantime you make the academy as big as possible. It would be an ancillary benefit to the academy, but you could structure the academy in a way that made it more “profitable” that way.

by Groy on Feb 9, 2012 8:19 PM GMT up reply actions  

oh sure

but you don’t have to do it that way! Your academy is big enough that you keep them for 2-3 years and sell them. As long as you did it consistently there wouldn’t be a difference between selling them after 1 year or 3.

But the longer you held them the “better” they can be and the more they will be worth.

by Groy on Feb 9, 2012 8:23 PM GMT up reply actions  

Agreed

And that is exactly what we appear to be doing. Hurray player development!

by Graham MacAree on Feb 9, 2012 8:24 PM GMT up reply actions  

Also,

this is interesting from the standpoint of AVB. Now, while my faith in him is flagging, it seems like the advantage of AVB coming good as manager would be quite significant from a P&L standpoint.

I’d like him to come good, I’d like it if the rumors coming out of the Daily Mail about Abramovich showing up at the training grounds unannounced and putting pressure on AVB to be overblown.

As long as AVB makes it through the season unscathed- no disasters, we make the CL, I think he should get another year. It’s hard to see what are aging personnel problems and what are AVB’s failings right now.

by Groy on Feb 9, 2012 8:00 PM GMT reply actions  

Yup.

I’m not sure we could do much better as far as managers go right now. We need a permanent solution at some point, and while I agree with you that we don’t need a “permanent” manager a la Wenger or Ferguson, it would be nice to have someone successful enough to stick around.

Have you been watching ACoN? I didn’t think Drogba looked very good at all. Kalou, unsurprisingly, was not bad. He almost always looks good for Ivory Coast. But his shooting still sucks.

I’ve changed my theory on Drogba. I used to think that because he was a power, not speed, player that he would do well as he got older. I think what I didn’t account for was that he’s a big guy, and his body is becoming heavy on him. His touch was always up and down, but I think as he gets older and fatigues it will continue to be elusive for him. I know he hasn’t been terrible for us this year, but I think it is time for him to go, sadly.

Could be time for Danny in the center. If he doesn’t pass, why not just make him a hitman?

by Groy on Feb 9, 2012 8:11 PM GMT up reply actions  

I've covered all of the ACoN games for SBN

Kalou’s been excellent, probably the Ivory Coast’s best player. Drogba wasn’t great against Mali, but he’s been much better than that in the other matches.

by Graham MacAree on Feb 9, 2012 8:13 PM GMT up reply actions  

Well, that's nice to know

I wish we could get Kalou to work. I think he needs to be played centrally, but he doesn’t get the opportunity. I don’t know that his ceiling is that of Drogba’s at his peak, but he’s got more talent in there than has been allowed to come out.

by Groy on Feb 9, 2012 8:21 PM GMT up reply actions  

Kalou doesn't have the body to be Drogba

And yeah, unlock him and he’s a superstar, i think. Seems unlikely to ever happen though.

by Graham MacAree on Feb 9, 2012 8:41 PM GMT up reply actions  

How dare you?!

Kalou will always be a…SUPERSTAR.

by DPeezy on Feb 9, 2012 8:45 PM GMT up reply actions  

Especially since....

…..in the little known and under-reported “Chelsea Clause” of FFP, Chelsea has to report manager changes as recurring expenses.

by ososdeoro on Feb 9, 2012 8:44 PM GMT up reply actions  

What actually count as commercial turnover?

It makes sense that they have more match day revenue than us (their stadium is twice as big as ours) and that they get more from TV etc because of the strange system of funding that they have in Spain.

I assume, then, that commercial must be stuff like shirt sales, stadium tours etc. Do they use the Bernabeu for anything else? I’d guess hosting some kind of music events or something there would bring in a lot of revenue…

by deg0ey on Feb 9, 2012 9:40 PM GMT up reply actions  

I know that Madrid and Barca get more than half of all tv revenue in Spain

How more do they make than the top English clubs?I’m guessing the overall tv revenue that is being divided more equally in England is much greater than tv revenue total in Spain. That would mean the gap in tv revenue between Barca/Madrid and top English clubs would be much smaller than the gap in tv revenue between those 2 and other Spanish clubs!

by conorjmartin on Feb 9, 2012 10:55 PM GMT up reply actions  

Well, let's see.....

…….compare the number of English-speaking soccer fans in the world to Spanish-speaking soccer fans in the world. Then compare the number of English “big clubs” to the number of Spanish “big clubs.” Then consider that Chelsea MAY* not have quite as much history as 1 or 2 of the other big English Clubs.

Thus we have Chelsea making a push for Asia and being only too happy to hire Brasilians and Spanish speaking folk. Plus there’s the kit seller on FSC disproportionately pushing Chelsea here in the US (I wonder if Chelsea pays them to do that), despite that the seller has every club’s kit.

*weaintgotnohistory.com

by ososdeoro on Feb 9, 2012 9:37 PM GMT reply actions  

new resolution

I will never again reply to the last post in a thread.

by ososdeoro on Feb 9, 2012 9:39 PM GMT up reply actions  

Why is

The Forest Stewardship Council pushing Chelsea kits??

by Awesome Croc on Feb 10, 2012 11:18 AM GMT up reply actions  

Thanks Graham!

Very helpful!

While it is a year old now, and thus much less relevant, The Swiss Ramble did a post on Chelsea’s FFP challenge if anybody is interested in comparing the data and analysis for progress.

http://swissramble.blogspot.com/2011/02/chelseas-financial-fair-play-challenge.html

by ryan mac on Feb 9, 2012 9:51 PM GMT reply actions  

This is a Ridiculous rule

All its gonna do is continue the Monopoly of the big teams and give all other teams less and less chance getting to the top level.

If they wanted to make a level playing field they should have looked at the NFL’s system where one year a team can be one of the worst in the league and the next year they can win the Superbowl

by michaelkhan3 on Feb 10, 2012 12:21 AM GMT reply actions  

Would it? Any new up and coming sugar daddy team could rise up in their domestic league,

sacrifice CL football for a few years, then work it’s way into meeting FFP regulations and rejoin the top dogs in Europe. At least I think they could.

by Valens on Feb 10, 2012 2:40 AM GMT up reply actions  

Only problem is that top players want to play in the Champions League!

You need those top players to rise to the top!Without Champions League football you can only attract the top players by offering ridiculous wages but if you pay the ridiculous wages while not being in the CL you will never be compliant with FFP. The financial gap between the top clubs and the rest is bigger than ever and its only going to get bigger so even if a smaller club produces its own talent or finds a few gems on the cheap the big clubs will take that talent away!I think it is hard to see the elite clubs in football changing much with these new rules!

by conorjmartin on Feb 10, 2012 5:01 PM GMT up reply actions  

Thanks for this Graham

Excellent work!

Mr Trini Papi aka Papi Chulo

by Trini Papi on Feb 10, 2012 9:32 AM GMT reply actions  

Thanks for wonderful article; look at amortized transfer fees for next seasons

Thanks Graham for interesting reading about Chelsea’s FFP situation. It’s quite positive. But, I did little research on my own, regarding amortized player transfers and our balance in next seasons, since I was interested how we will stand.

I found out, that in last year Bosingwa, Deco and Ivanovič (maybe Cole and Mikel as well, but I am not sure about these two) were still included. As well as Anelka and Malouda, whose amortized transfer fee runs out this season. Including the other transfers since summer 2010, we get total sum in region of 50 million pounds. Player sales fee were also higher (around 25 million pounds), so we get plus or minus same balance as last year.

Real problems come next seasons, because I expect and hope for really busy summer transfer window 2012. Even without new incomers, we will already pay 44 million pounds for amortized transfer fee in season 2012/13. And it won’t get much better in 2013/14 since the fee is only 7 millions less. In 2014/15 it will be reduced by next 6.2 million pounds.

So, we will need to sell some players (to get at least 30 million pounds), reduce our wage costs and I think reducing costs by before June 2010 contracts will benefit us a lot.

by aleskafka on Feb 10, 2012 12:57 PM GMT reply actions  

My simple question would be....

How can you define youthif by age players like moura should defo be slated youth. 40 odd mill not countedtake Lukaku, piazn, thiabaut, omeruo.all costing nil??would be useless then.guys like feruz have just come in n surely will play senior team soon.

and kakuta??we risked a ban for him.

by manas.agrawal1 on Feb 10, 2012 12:59 PM GMT via mobile reply actions  

Great job Graham

Thoroughly enjoyed it and completely opened my eyes. Now is this the reason why we’ve opted to invest so much into youth? I guess it makes perfect sense but the key is still development do we have the right personnel to develop these kids?

by Mourinho on Feb 10, 2012 5:43 PM GMT reply actions  

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